The 30-Day Ugly Ad Challenge Start the Challenge →

1 ugly ad a day

Finally scale your campaigns with ads so ugly they feel like cheating.

ug·ly /ˈə-glē/ adjective — simple. Just you and an iPhone and a few tricks. Nothing else.

Film one raw ad a day, plug into the system, and let it outperform your polished ads — profitable from day 0.

Start the Challenge → Examples of ugly iPhone video ads — real people talking to their phone

☝ Real “ugly” ads. Just a phone and a person talking — no crew, no editing.

Running paid ads is awesome.
But making them usually isn’t.

Tell me if any of these thoughts sound familiar:

  • What kind of ad do I even make(that actually gets leads and doesn’t just burn money)?
  • What if I spend time and money filming ads— and none of them work?
  • What if I hate being on camera— the way I look, the way I sound, all of it?
  • What if I don’t have hours a dayto sit around writing and filming ads?
  • What if I don’t like making ads in generalbut I know I need to?
  • What if my audience is too small or too nichefor ads to even work?
  • How do I keep coming up with fresh adsso my account doesn’t fatigue and my costs don’t creep up?

Those thoughts used to stop me cold too.

For years I was convinced you needed “good,” professional-looking ads to win. So one day I had a genius idea: I hired professional actors and spent thousands of dollars having them test every angle I could think of — inside vs. outside, pro attire vs. casual, walking vs. stationary, man vs. woman.

Then I spent three months hardcore A/B testing these “perfect” ads against the dumb little iPhone videos my clients filmed in their cars and in the park.

The “perfect” ads flopped. The comments were worse. The cost per lead, the cost per appointment, the cost to acquire a client — all drastically higher. In fact, the CPA consistently ran 30% to 100% higher with the actors. The ugly iPhone ads crushed them by a landslide.

I wish I could tell you the secret is some slick production trick. It isn’t — and I’ve got thousands of dollars of receipts to prove it.

But I make my living getting businesses leads and appointments with paid ads. How? By finding a workaround — one that’s honestly made everything easier:

Filming simple, “ugly” iPhone ads and letting AI write them in my voice.

That might sound backwards. Ugly? On purpose? Hear me out:

1.

First, you build your “Voice DNA” once.

A quick AI-guided interview pulls your brand voice out of your brain and saves it as a reusable file. From then on, every script the AI writes sounds like you — not a robot. Pair it with a simple 2-page Offer Clarity Doc so the AI knows exactly who you help, and your setup is done.

2.

Every morning, you open one short email.

It hands you a proven hook and a prompt. You paste it, and the AI writes your script — in your voice — about 90% of the way there in seconds.

One honest word, because I’ll never oversell this: AI will not write a script that sounds exactly like you. Nobody’s does. I’ve fed it 30 of my best emails and had it scrape my whole Gmail and it still can’t nail it 100%. Anyone promising otherwise is lying.

3.

You tweak it for about 3 minutes.

So it sounds human — like you — then film it on your phone in a random spot. Your car, your office, walking down the street. No mic. No lighting. No editor. Just walk and talk.

That last 10% — the tweak, the off-the-cuff line while filming — is the whole magic. AI kills the blank page. You add the soul. I call it AI + HI: Artificial Intelligence plus Human Intelligence.

4.

You drop it into your testing campaign, and repeat tomorrow.

Ten minutes, start to finish. One ugly ad a day.

In just 30 days you’ll have 30 tested ads — and 4 to 6 proven winners you can scale.

But more importantly — you’ll have the habit.

Ugly ads are faster to make, easier to test, and far easier to scale — and a few of those 30 will absolutely crush it. Those are the ones you pour budget into and use to flood your business with ideal clients.

30
tested ads
10
mins a day
4–6
proven winners

Here’s what most people still don’t realize: since Meta’s Andromeda update in August 2025, the game flipped. It used to be about targeting. Now your creative IS the targeting — which means whoever tests the most creative… wins.

  • One ugly ad a day builds a library of tested creative most of your competitors will never match.
  • It becomes a habit — making an ad feel as normal as checking your email.
  • It compounds into the most valuable thing in your ad account: a pipeline of winners that never dries up.

Want proof it works even when the odds look terrible? A friend of mine helps families in Utah with a service where his entire market is about 2,000 people statewide. I told him ads probably wouldn’t work. We ran one ugly ad on completely open targeting — no fancy audiences — and Facebook still found his people. He signed three new customers in the first seven days.

If good creative does the targeting, a tiny audience, a small budget, or a weird niche stops being a dealbreaker.

And you don’t need to be good on camera — in fact, it’s better if you’re not.

Here’s a confession: I’m not some smooth, polished, on-camera guy. Most times I dread filming ads.

And some of the best people I’ve worked with are the “quiet expert” type — not great on camera, but they know their stuff cold. Turns out that’s exactly who ugly ads work best for.

One of my best-performing ads this year — with multiple five figures in spend behind it — is me practically choking on a chip mid-sentence. Another top performer has a random tree branch hanging in the shot. I cough. I mess up. I say “um.”

And those ugly, imperfect ads consistently beat the “perfect” ones.

It’s because we’re in a trust recession. Everyone and their mom’s dog is pumping out flawless, AI-generated ads — the ones with the woman who doesn’t blink and the voice with no soul. The ads that actually win look like a real person just pulled out their phone and started talking. People can smell the difference a mile away — and they’re starving for something real.

Your imperfections are the whole point. If you can talk to a friend, you can do this.

Introducing…

The 30-Day Ugly Ad Challenge

The 30-Day Ugly Ad Challenge shown on a laptop

I’ve put together the entire system to walk you through it — the setup, the daily reps, and how to find and scale your winners at the end. It’s a complete, step-by-step walk-through of exactly how I make ads that get leads:

  • How to build an AI system that writes ad scripts in your voice (so you never start from a blank page)
  • How to film scroll-stopping “ugly” ads in under 10 minutes a day with just your phone
  • How to launch with a simple testing campaign and one scaling campaign — without torching your budget
  • How to read your data and find your 4–6 winners — then pour fuel on them
  • How to turn it all into a 10-minute-a-day habit so your pipeline never runs dry

If you’ve been struggling to get ads that actually work… or you’re a founder who just wants a fool-proof way to keep your pipeline full without becoming a full-time video editor… you need this in your business.

And it’ll be worth at least 10x what you pay for it — or you don’t pay a cent.

Inside the Challenge

Everything you need — in 6 core modules

From “I don’t even know what ad to make” to “I’ve got winners I can scale.”

+Module 1The “Ugly” Advantage

Why raw, founder-led video beats polished ads and static images every time — and the Andromeda shift that made creative the new targeting.

  • The real reason “perfect” ads lose money (with the data behind my $600k/year of testing)
  • The honest math: how 30 ads reliably surfaces 4–6 scalable winners
  • Why a tiny or “too niche” audience is no longer a dealbreaker
+Module 2Building Your Voice DNA

The step-by-step build of your .SKILL file so AI writes in your voice instead of everyone else’s.

  • The exact AI-guided interview that extracts your brand voice
  • How to pair your Voice DNA with the daily prompts to get 90% scripts in seconds
  • The “half-created” tweak that makes any script sound like a real human
+Module 3Your 2-Page Offer Clarity Doc

The simple document that makes every ad sharper, because the AI finally knows who you help and why they should care.

  • The fill-in-the-blank template (done in 15 minutes)
  • The exact who / problem / solution / outcome the AI needs
  • Why writing this down brings more clarity than any strategy session
+Module 4The Tech Stack (Keep It Stupid Simple)

Just your dang iPhone (or Android, if you’re a green-text person) and natural light.

  • Setting up the Edits app and its built-in teleprompter
  • Reading from a teleprompter with natural pauses so you never sound robotic
  • A behind-the-scenes look at me filming and editing a real ad, start to finish
+Module 5Meta Ads 101

The non-technical, get-it-running overview so your videos actually become ads.

  • How to set up a testing campaign and a scaling campaign
  • Simple budget rules to test all 30 videos without blowing your ad spend
  • How to know when an ad is a real winner worth scaling
+Module 6The 30-Day Challenge + Finding Your Winners

The daily reps, then the payoff.

  • 30 days of proven hooks, frameworks, and prompts — one per day
  • How to read your ad account and identify your 4–6 winners
  • How to scale the winners and keep the 10-minute-a-day habit running past Day 30

The Toolkit

Plus the tools & bonuses

Everything you need so the whole system runs in minutes, not hours.

Tool 1

Voice DNA Pro™ .MD File

Your reusable brand-voice file. Build it once, and every script the AI writes sounds like you.

Included

Tool 2

The “Ugly Ad Magic” .skill File

Trained on the best copywriting and script frameworks. It connects your Voice DNA and Offer Clarity Doc to each daily prompt and writes your script for you.

Included

Tool 3

The Daily Hook Prompt

Every day you’ll receive a perfectly crafted prompt that includes a proven hook.

Included

Bonus 1

The Offer Clarity Custom GPT

Don’t want to fill out the doc by hand? Let this GPT interview you and pull the answers straight out of your head.

Included

Bonus 2

The Film & Edit Walkthrough

Watch me film and edit a real ad in the Edits app — captions, pauses, the whole thing — in under 10 minutes.

Included

Bonus 3

“The Ultimate Hook Book”

My 47 go-to hooks, proven to keep people stuck watching your videos.

Included

Why listen to me

I wouldn’t run ads any other way.

Jarem Eriksen

I actually do this every single day. I’m not a guru who quit running ads five years ago to sell courses about running ads.

Right now I actively manage around $600k/year in ad spend and have booked 3,000+ appointments in the last 12 months for real businesses — tax firms, home services, HR, financial planning, you name it. All of it, with ugly ads.

For years, filming was the biggest bottleneck in my whole business. Ugly ads plus AI fixed it. Now it looks like this:

  • I know within days whether an ad is a winner — and I can make 30 without it eating my schedule
  • My best performers cost a fraction of the “polished” ones I used to waste money on
  • My ad account never goes stale, because there’s always fresh creative in the pipeline

And what I consider a dream setup: Ten minutes a day. Winners on tap. One person.

This is the exact system, handed to you. I’m so confident it’ll be worth at least 10x what you pay that if it isn’t — or it’s just not right for you — you get 100% of your money back. Just email me within 30 days. No questions asked.

It’s on me to prove this works. So hit the button below, and I’ll see you inside.

— Jarem

Start the Challenge today

Grab your phone, film one ugly ad a day, and in 30 days you’ve got a pile of tested winners.

The Complete 30-Day Challenge

$297
One-time payment

Build day-0 profitable ad campaigns with nothing but your phone — in 10 minutes a day.


  • The “Ugly” Advantage
  • Building Your Voice DNA
  • Your 2-Page Offer Clarity Doc
  • The Tech Stack (Film & Edit)
  • Meta Ads 101 (Testing + Scaling)
  • The 30-Day Challenge (daily hooks + prompts)
  • Finding & Scaling Your Winners
  • Voice DNA Pro™ .SKILL file
  • Ugly Ad Magic .SKILL file
  • Offer Clarity Doc™ template + Custom GPT
  • The Ultimate Hook Book: 47 proven hooks

▣ 30-day money-back guarantee  •  ✓ Secure payment

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🛡

The Ugly Ad Guarantee

I can’t promise you a specific dollar result — nobody honestly can, and anyone who does is lying to you.

But I can promise this: the value you’ll get is worth at least 10x what you pay. Do the work, film your 30 ads, and if it doesn’t deliver — or it’s just not right for you — email me any time within 30 days and I’ll refund every penny. No proof, no hoops, no hard feelings.

It’s on me to prove this works. Not the other way around.

Q&A

Frequently asked questions

Do I need to be good on camera?

No. That’s the whole point. Ugly ads win because they aren’t polished. If you can talk to a friend, you can do this. (My best ad this year is me choking on a chip.)

Do I need a fancy camera, mic, or editing skills?

Nope. Your iPhone (or Android) and natural light. We use one free app for trimming and captions. That’s it.

What if AI can’t write in my voice?

It won’t — not perfectly. Nobody’s can. That’s why this is AI plus Human Intelligence: AI gets you 90% there in seconds, and you spend ~3 minutes making it sound like you.

How much time does this actually take?

Under 10 minutes a day to generate and film an ad. The one-time setup (Voice DNA, Offer Clarity, tech) takes about two hours total before the challenge starts.

Is this a deep Meta Ads course?

No. Ads 101 gets you launching a testing and a scaling campaign with simple budget rules. The heart of this is creative — because on Meta today, creative is what wins.

My audience is tiny or super niche. Will this work?

Probably, yes — that’s the “creative is the targeting” thing. I ran open targeting for a friend whose whole market was ~2,000 people and Facebook still found them.

How is it delivered?

As soon as you enroll you get the foundation modules so you can set up your Voice DNA before we start. Then the daily hooks and prompts roll out over the 30 days.

What if it’s not for me?

You’re covered by the Ugly Ad Guarantee — full refund within 30 days, no questions asked.

$297

One-time payment • 30-day money-back guarantee

Enroll now →
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